let me explain. in high school i was adamantly opposed to really using a computer for anything more than school work. video games, these were the things for consoles. then a friend taught me how to build my own computer and i fell in love with it. like the majority of guys my age, i killed so much time playing counterstrike, or anything else valve made. and that's when i fell into the big false dichotomy of the tech world - i disliked mac. yes, arrogantly enough i had a thorough distaste for mac, sight unseen...until the great revelation. about one year into college, i realized i needed a laptop, so on a great circuitous road trip to california, i decided to get a powerbook, you know before it was the cool thing to do on a college campus (seriously, they're everywhere and many people don't know how to properly use a mac these days).
so i had converted (there was initial flirtation when i bought my first ipod a year before), even at the price of losing the ability to play video games (at this point, apple was still rocking the ibm processor), but gained the ability to really enjoy a mac. it felt lighter, easier to use, and allowed me to explore my artistic side with the aid of a computer (i had been playing music, writing, and photographing for years and still do). in short, things like iLife, proTools, and photoshopCS/iPhoto, become part of my active vocabulary.
but there's a serious flaw to apple's strategy, and it undermines the enjoyment of the brand. for nearly 6 months after i got the computer, apple announced the introduction of the new intel chip project (the brand's current processor). and here's where it all ties together -
apple has an utterly horrible habit of routinely pumping out products with minimal updating.
yes, like the frenzy around the Madden/NCAA Football franchise, it seems that every year, apple has something new. but it's not always valuable. i'd be willing to bet you couldn't find one person in 100 who could tell me the new features of the past five consecutive ipod models. but yet, we keep buying; after all, apple is trendy, hip, chic even. and of course, the american public is averse to thought/cognizance/etc. someone yells BIG SHINY NEW and we run to buy it, as a halfhearted attempt to define ourselves by consumerism.
but is this what the market needs?
really, was it urgent that the last ipod nano get a camera on the back?
finally, and to bring it all back together, do we need a new ipad? probably not. of course, someone will piss and moan about the need for ipad facetime, but to be honest, i felt like the ipad was rushed in the first place. as if some intern at apple read the news release about the sony ereader or the amazon kindle, and thought "fuck, we're behind the times. gotta pump out an equivalent fast." the ipad, as much as i've enjoyed trying out e-readers lately, is trying to expand the genre, and for that, mac deserves some applause. but it becomes obvious over time that the industry will more than likely trend towards touch screen computing (ed. note - you read it here first, but i believe that over the next ten years, the new laptop will be a dual touchscreen clamshell design), so why pump out another model so quickly, when you have so much to improve on?
the last model was great in differentiating itself from the field with all the apps and whatnot, but why not try to bolster the product? you know, a little more power under the hood. or be able to run more than one app/program at a time (one of the biggest complaints with ipad users so far). but no, apple will slap some marginal technology into it (read: a camera for facetime), place the pretty $500 price tag on it and ship it off. i think that while this strategy underlies apple's production system, this will ultimately need to be changed as apple becomes a much larger percentage of the market, less customer disenchantment ensue.